Search engine optimization (SEO) is the method in which a webmaster utilizes to ensure that his or her website features highly in the search engine rankings. The basis principal is that the higher the rankings of a site, then the more visitors that it will be able to attract; especially important when the site is being monetized.
Full Time Job
Unfortunately the rules around SEO are ever changing, as a result of this it has almost become a full time job to ensure that everything is working correctly. With this in mind, many webmasters will hand over their SEO responsibilities to an SEO company, in the process they will free up their own time; enabling them to concentrate on the core areas of their business. The important thing to consider is finding the best SEO company that can improve your websites rankings.
So What Does an SEO company do?
Essentially SEO is split into two main areas; one element is called on-page SEO, whilst the other is referred to as off-page SEO.
The on-page SEO activities will be focusing on the content that is written for the website; things like:
* Understanding which keywords to target
* The writing of unique content
* Installing the chosen keywords correctly into the content
* Adding quality content at least once per week
* Updating or removing out of date content
There are many more things that can be done under the heading of on-page SEO and once you find the best SEO company to focus on this area you will find that your SEO rankings can improve dramatically.
The off-page SEO is a little more tricky to master, it is quite possibly the area that many webmasters throw their hands up in the air and admit defeat to. This particular area of SEO deals with everything that is not related to the pages of the site itself, so this will be things like:
* Link building
* Back linking
With only to main areas to focus on, you could be forgiven into thinking that this is an easy task; however, this is the one that takes the majority of time to do correctly. If it is done wrong there can be disastrous consequences for your site.
Link building or more specifically back linking is the method in which the best SEO company will get other 3rd party websites to link back to your site, in the process it strengthens your sites credibility with the search engines. The art in this work is ensuring that the correct sites are found to gain the links back from; this by definition is not an easy task and will certainly consume large amounts of time to do properly.
Article Submission Sites
Some ways in which the best SEO company will deal with this is in the form of off-page SEO is by using the services of the various article submission sites, or by commenting on other websites in their comments box. The fundamental part of this type of link building strategy is that only high ranking pages are used to gain the links from, in addition they should always be closely related to your niche area.
Unfortunately Google are changing the rules for how they rank websites on an almost ongoing basis, so without a very firm grip on both aspects of SEO, your organization could easily find themselves suffering in the battle to stay top of the website rankings.