It may be important for you to research about companies if you are to benefit from their information in any way. If you are in a business, then it would usually be necessary for you to keep investigating about companies every now and then otherwise your competitors would usually have an advantage over you. The thing for you to remember is that, as a business, you can never operate individually either across the board or within your own company, it will all have to be teamwork.
So, the need to learn more and have detailed information about different businesses and organizations that you could usually partner with for some of your activities is dictated from this very concept. You will want to have a strategy in place that deals in research and due diligence involving companies and people.
As an agribusiness, you will find it important to research about Ameropa and see how you could benefit from them in some way. Ameropa deals in fertilizers and grains, and if you are a buyer of these, you will find it important to deal with them so you can have better access to their resources that would allow you to smoothly carry out your business dealings. It would obviously depend upon your location and your actual market.